Kumarakom Responsible Tourism Award
Kumarakom will celebrate its National Tourism Award (2008-09) for Best Responsible Tourism Project tomorrow (6th April 2010). The program will be inaugurated by the Tourism Minister Sri Kodiyeri Balakrishnan. VN Vasavan (MLA) will chair the proceedings and Jose K Mani (MP, Kottayam) will deliver the keynote speech.
Program begins at 4 pm by the Cultural rally from SKM maiden to SK Mini Ground.
Responsible Tourism makes Kumarakom a paradise of revenue making jobs. Through small scale production and sale of traditional crafts and other ethnic products, native people make profits for their livelihood. Thus Responsible Tourism focuses on the economic participation of local people as direct owners in the business of tourism not just as beneficiaries of charity. Local self bodies also succeeded in concentrating profit oriented production and sales at Kumarakom.
Kerala Tourism won the ‘Best Responsible Tourism Project’ award, which went to Kumarakom Gramapanchayat, located in Kottayam district of Kerala. Kumarakom is a well-known backwater destination in Kerala where the practice of Responsible Tourism, being implemented at the initiative of Kerala Tourism is now going on in full swing, to the delight of the stakeholders and the local community.
Features of Kumarakom Responsible Tourism Project
- Hotels and other tourism establishments expressed willingness to procure available materials like vegetable, eggs, chicken, fish, souvenirs etc from the locals provided the quality, cost and uninterrupted supply is ensured
- The Panchayath and the NGOs like Kudumbasree agreed to coordinate sourcing of the above materials from the local community and ensuring supply matching the requirements of hotel industry
- Need to promote organic farming and introducing quality certification of organic produce
- Loss of traditional employment to be controlled and more opportunity in tourism sector to be created
- Hotels expressed willingness to employ more persons from the locals once trained man power is made available
- Introduction of incentives to hotels and restaurants providing maximum employment to local community
- More training in areas like handicrafts and souvenir production to be arranged. Hotels agreed to cooperate even in arranging training programmes in association with Department of Tourism
- Government to address the issue on drinking water and high electricity tariff to tourism business
- Need to have a public performing centre where the local art forms can be regularly performed. Also the local cuisines and crafts can be showcased at this place.
- Publishing cost-benefit analysis of tourism development periodically and conduct awareness campaign
- A detailed survey to assess the demad-supply positions to identify areas of intervention in economic linkage
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